---

This updated guide offers a fresh, interactive approach to doing business in Japan, presenting practical tips in an easy-to-read format. It goes beyond the logistical details of meetings, courtesy, and protocol to uncover the thought processes and cultural values behind the behaviors and situations you will encounter—especially those that are changing as Japan’s “blue suit” corporate culture gives way to a younger, laid-back, and more Internet-savvy workforce. Throughout you are encouraged to take the long view to develop lasting successes.

Sue Shinomiya and Brian Szepkouski are consultants with extensive experience working with Japan.

---